When it comes to online advertising, two big players dominate: Google Ads and Meta Ads (Facebook & Instagram). Both can drive traffic and sales, but they work differently.
How They Work
Google Ads – Shows your ad when people search for something specific.
Meta Ads – Shows your ad while people browse social media.
Audience Targeting
Google Ads – Targets based on search intent (“buy running shoes online”).
Meta Ads – Targets based on demographics, interests, and behaviour.
Cost Comparison
Costs vary depending on competition. Google Ads often has higher cost per click but more buying intent. Meta Ads can be cheaper but works best for brand awareness and engagement.
Best Campaign Types
Google – Search ads, display ads, shopping ads.
Meta – Image/video ads, carousel ads, lead forms.
Combining Both
Many businesses use both — Google for high-intent buyers, Meta for awareness and retargeting.
Verdict
If your goal is quick leads, Google Ads is ideal. If you want brand visibility and engagement, Meta Ads is better. For maximum results, use both together.